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Consumerist society

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1.1. Look at the pictures and try to describe current attitude to shopping. Do we really live in a consumerist society? Why / Why not? To express your opinion, use the words below. anti-consumerism, avoid, bar code, brands, comfort, currency, desire, disparity, disposable, greed, logo, low/ high-priced, lower / middle / upper class, lure, luxurious, manipulation, profit, relentless advertising, subliminal advertising, temptation, up/down-market, warehouse, waste 1.2. Read the following facts about our consumerist society. Should we develop other consumer spending patterns? Why / Why not? Money spent on pet food in the USA and Europe each year: 17 billion dollars Money needed to supply medicine and food to the entire world: 13 billion dollars Money spent on perfumes every year: 12 billion dollars The price for clean water to the entire world: 9 billion dollars Money the USA spends each year on cosmetics: 8 billion dollars Basic education for all the children in the world: 7 billion dollars Money the USA spends at Christmas every year: 450 billion dollars Or 16 years of food, water and basic education for the entire world. 1.3. Match the words with the definition and describe peculiarities of modern consumerist culture.
  bait and switch A a company’s written promise to repair the product it if it breaks within a particular period of time
  commodity B unethical or illegal business practice
  comparison shopping C a product that is not perfect that you can buy at a reduced price
  equilibrium price D unplanned consumer purchases done on the spur of the moment because items are at reduced prices
  impulse buying E looking at different brands of the same item in various stores to compare price, quality, features, and store services before buying
  scarcity F a product that is bought and sold
  mass production G the process of producing large quantities of goods by using machines
  second H illegal practice of 'baiting' customers with unrealistically low prices to bring them into the store, and then trying to sell them higher-priced goods on the pretext that the advertised bargain-priced goods are sold out
  unfair trade practice I the market price at which the supply of a item equals the quantity demanded
  warranty J a situation in which the supply of something is not enough for the people who want it or need it
1.4. Discuss the following questions: a) What is a supermarket? b) Do supermarkets influence our mind? Do we really buy more than we want? Give examples. c) What is trolleyology? What is buyology? Are they real sciences in your opinion? d) Do we really buy impulsively? d) How should people resist impulse buying? ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ 1.5. See and excerpt from “Today” and tell if the statements are true or false. a) Martin Lindstrom reviewed the book “Buy.ology: The Truth and Lies about Why We Buy”. b) There are tricks that push consumers to buy more. c) Consumers can resist different tricks. d) People buy the same amount when they shop with baskets and trolleys. e) If there are people nearby, consumers usually choose more expensive goods. f) Consumers prefer to buy one big tray of strawberries instead of two smaller ones. g) With special offers customers become greedy and buy more than they need. h) Do-it-yourself stores smell of grass. i) People prefer to take the second paper from the top and usually put it back. 1.6. Read the following quotations. How do they relate to consumerism?   You can't have everything... where would you put it? (Stephen Wright) The hardest thing is to take less when you can get more. (Kin Hubbard) The best things in life aren't things. (Art Buchwald) Junk is something you keep for years and then throw out two weeks before you need it.
     

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