Ways of advertising

Advertising reaches people through various forms of mass communication. These media include newspapers, magazines, television, and radio. Advertisers buy space in newspapers and magazines to publish their ads. They buy time on television and radio to broadcast their commercials. National advertisers, such as airlines, automobile makers, and food companies, use the media to reach consumers throughout large parts of the country or all of it. Local advertisers, such as department stores, supermarkets, and restaurants, use the media to reach consumers within a city or town.

The chief advertising media in the United States are (1) newspapers, (2) television, (3) direct mail, (4) radio, (5) magazines, and (6) outdoor signs. Newspapers and television receive the largest share of the money that is spent on advertising. Newspapers receive about 20 per cent.