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Franchisors like a franchisee who:
--will follow the franchisor's system. In your meeting, you won't win any points by suggesting you have a better idea, can improve the franchisor's operating system, or that you'll operate your business differently no matter what the franchisor says.
--represents their brand in a positive light.
--has some knowledge of the industry in which the franchisor operates. Do your homework so you can comment on the franchisor's business, the competition, and consumer demand for the product or service. Ask questions that demonstrate your knowledge.
--knows the community in which the franchise unit is located. Highlight your knowledge and any experience you have in the community, and be sure to stress any community activities in which you are or have been involved.
--has basic business skills. Franchisors have training programs to prepare a new franchisee to operate their concept, but many rely on the franchisee having some business savvy. Be prepared to discuss your business background and management experience.
--is financially qualified. Be prepared to explain where you'll get your initial investment--from your savings, parents or the bank.
Remember that the decision to franchise is a two way street--both parties must decide that you becoming a franchisee is a good idea. Take the opportunity to size up the franchisor; assess their ability to provide support and lead the company not only in the good times but through tougher times as well.
Дата публикования: 2015-09-17; Прочитано: 408 | Нарушение авторского права страницы | Мы поможем в написании вашей работы!