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Complete the following company profile with either the present perfect or past simple tense of the verb in brackets



Procter & Gamble 1 has been (be) in the soap business since William Procter and James Gamble 2 _________________ (form) their partnership in 1837. In order to raise capital for expansion, the partners 3 ___________________(set up) a corporate structure in 1890, with an appointed president at the helm of the company. It4__________________(undergo) further restructuring in 1955, with the creation of individual operating divisions to better manage their growing lines of products. John E. Pepper 5___________________(lead) the company since 1995, when he was elected Procter & Gamble's ninth Chairman and Chief Executive Officer. The same year, the company 6_____________________(move) from managing the business under two geographic areas, US and International, to four regions – North America, Latin America, Asia, and Europe/Middle East/Africa. Ivory soap, which 7_______________________(become) a common household name, 8_______________________(come) onto the market in 1879. With the introduction and instant success of Tide laundry detergent in 1946, Procter & Gamble 9______________________ (embark) on a strategy of rapid growth into new product lines as well as new markets around the world. The firm's commitment to innovation in technology 10___________________(help) Tide to remain their single brand over the years. Perhaps the product that 11___________________(have) the greatest impact, however, is Pampers, the disposable nappy which they 2__________________(launch) in 1961.

As a result of their aggressive expansion policy, Procter & Gamble sales 13___________________(reach) $10 billion in 1980. Since then the company 14 _________________(quadruple) the number of consumers it can serve with its brands – to about five billion people around the world. In 1998 sales 15___________________(rise) to $37.2 billion.

Read the story about Procter & Gamble again and answer the questions:

How was the company formed? When?

Why did the partners set up a corporate structure?

When did the company undergo further restructuring?

What did the restructuring result in?

Who has led the company since 1995?

How did the managing system change?

What are the main landmarks of the company development?

What is the company policy?

What enabled the company to embark on a strategy of rapid growth?

What product has had the greatest impact?

What did their aggressive expansion policy result in?

How many consumers do they have worldwide?

Task 6. Give Russian equivalents for these phrases:

to form a partnership

to raise capital for expansion

to be at the helm of the company

to lead the company

to elect / to be elected

to become a common household name

to come onto the market

to embark on a strategy of rapid growth

new product lines

the firm’s commitment to innovation in technology

to have a great impact

to launch onto the market

to launch into production

the aggressive expansion policy

to serve consumers with its brands

to quadruple the number

Task 7. Translate from English into Russian without using a dictionary:

1. The owners of companies often set up corporate structures in order to raise capital for expansion.

2. This company underwent restructuring last year and now it has a young and energetic leader at the helm.

3. When the company first moved into the international market, it became instant success.

4. The company achieved immediate / instant success because it embarked on a strategy of rapid growth into new product lines.

5. As a result of their aggressive policy the company’s sales increased by 60%.

6. When the company launched a new product line onto the market, it became an instant success.

7. The company’s commitment to innovation in technology and high quality of products made it the market leader.

Task 8. Translate from Russian into English:

1. Владельцы компаний часто образовывают корпоративные структуры для того, чтобы собрать капитал, необходимый для расширения бизнеса.

2. Агрессивная политика роста привела к тому, что объем продаж резко увеличился.

3. Компания добилась успеха, потому что приняла стратегию быстрого роста и развития новых направлений.

4. Когда компания впервые вышла на международный рынок, она сразу же стала успешной.

5. Во главе компании стоит опытный руководитель, поэтому она успешно развивается.

6. Эта компания претерпела реструктуризацию в прошлом году, и сейчас у руля власти находится молодой и энергичный руководитель.

7. Когда компания выпустила на рынок новую линию товаров, к ней сразу же пришел успех.

8. Трудно добиться успеха при такой жесткой конкуренции, если не принимать стратегию быстрого роста.

9. Диверсификация ассортимента продукции дала толчок быстрому росту компании и ее выходу на международные рынки.

10. Компания обслуживает огромное количество потребителей, поэтому ее сеть сервисных центров постоянно растет.

Unit 2. Recruitment (SB, p. 14–24)





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