Talking Point

1. In groups of 3-4 discuss the major requirements an ad should meet. Which of them do consider the most important ones or achieving the best results? Which of them should be neglected?

2. Conduct a survey. Choose 8-10 advertisements from different kinds of mass media. Analyse them and say to what extent they meet the requirements mentioned in the text. Share the results of your investigation with the class.

3. Try to find an example of the advertisement you consider effective and productive. Explain your choice.

Part 2. ”The Message of Advertisement”

Pronunciation

Watch the pronunciation of the words and phrases from the text

Designing

deliver

approach

extensive

intensive

features

affect

announcement

concise

association

response

Warm-up

1. Study the following definitions to the word message. Say what they have in common

· An important or main idea.

(Longman Dictionary of English Language and Culture)

· The idea or point that people are trying to communicate.

(Collins Dictionary for

Advanced Learners)

2. What is understood by the message of advertisement?

3. In your opinion, what does the impact an advertisement produces on the audience depend on?

Reading