Task 4. Match the definition with their English words and Russian equivalents

1. a sort of a tune used in adverts

2. advert on radio or television

3. a large board in a public place on which posters are put

4. a phrase used in advertising to attract attention to the product

5. advertising for a product in places where it is sold

6. a small piece of printed paper that advertises smth

7. famous person, celebrity speaks on behalf of a product

8. advertising materials sent through the mail

музыкальный логотип point- of -sale advertising

реклама на радио, телереклама jingle

доска для афиш и объявлений slogan

рекламный девиз mailshots

реклама в месте продажи endorsement

листовка commercial

поддержка товара billboard

разовая рассылка рекламных материалов leaflet

Task 5. Combine a word from A with one from B to match each of the definitions and match with Russian equivalents.

Рекламирование товаров знаменитостями; Целевая аудитория; Размещение рекламы товаров внутри телепрограмм; Исследование рынка.

A: B:

target endorsement

market placement

product audience

celebrity research

1._____demographic group that the advertising campaign is aimed at.

2.______activities involved in obtaining information about a particular market.

3._____arrangements for appearing a product in a film or television program.

4._____well-known people promote a product.