Writing. 1.You work for a group of marketing consultants

1. Do the tasks:

1.You work for a group of marketing consultants. Last week, you gave a presentation at a conference in Warsaw about marketing on the web. After your talk, a woman named Francesca Radici came to talk to you and mentioned that her company might be interested in hiring your services. Unfortunately, you didn’t have time to discuss her requirements in detail, but she gave you her business card.

Write a letter of 100-150 words to Mrs Radici, including the following points:

Name/Class:

•remind her about when and where you met

•apologise for not having more time to talk to her at the conference

•refer to her interest in your consultancy services

•refer to a brochure you are enclosing, and to your company’s website

•point out that your company has a lot of experience in web marketing

•offer to phone or visit her company to discuss her company’s needs

2) Prepare a written report on what marketing is and how 7Ps should be revised.

Assume your team develops this new product and wants to start selling it. Consider all seven marketing core functions in your report and explain how each applies to the marketing of your new product.

3) Investigate a country of your choice and develop a two-page paper on its location, demographics, and culture. Indicate recommendations for conducting marketing research in the country.