The arguments against advertising

1. Critics say that the basic objective of advertising is to persuade, not to inform. Competitive advertising is often based on misleading and extravagant claims which confuse and insult the intelligence of consumers not enlighten them. Advertising may well persuade consumers in some cases to pay high prices for much acclaimed but worse products, forgoing better but unadvertised products selling at lower prices.

2. Advertising adds little or nothing to well-being of society, as it divers human and property resources from other more pressing areas.

3. Significant external costs come with advertising. Billboards blot out roadside scenery and debase the countryside.

4. Advertising promotes the growth of monopoly.

16. Advertising ___________________

a) is equal to promotion

b) is included into promotion

c) includes promotion

d) doesn’t deal with promotion

17. The purpose of advertising to a monopolistically firm is ______________

a) to increase its share of the market and increase consumer loyalty to the product

b) to decrease its share of the market and increase consumer loyalty to the product

c) to increase its share of the market and decrease consumer loyalty to the product

d) to decrease its share of the market and decrease consumer loyalty to the product

18. Advertising _______________

a) helps to support national communications

b) doesn’t deal with communications

c) destroys the communications

d) deals only with the newspapers

19. Advertising _________________

a) tends to increase monopoly

b) tends to diminish monopoly

c) doesn’t deal with monopoly

d) helps monopoly to be stable

20. Advertising ______________

a) is rather cheap

b) is not so expensive

c) is rather expensive

d) is free of charge

21. Put the parts of the business letter in appropriate order:

1) Dear Mr. James,

3) Thank you for your letter. I’m afraid that we have some problems with your order.

Unfortunately, the manufacturers of the part you wish to order have advised us that they can not supply it until December. Would you prefer us to supply a substitute, or would you rather wait until the original parts are again available?

5) I look forward to your reply.

Yours sincerely,

Simon Bell

Sales manager

2) 6 Pine Estate, Bedford Road, Bristol, UB28 12 BP

Telephone 9045 123769 Fax 9045 123874

6 September 2007

4) Phillip Sawyer, Sales Manager, Electric Ltd, Perry Road Estate, Oxbridge UN54 42KF

a) 2, 4, 1, 3, 5

b) 1, 2, 3, 4, 5

c) 1, 2, 4, 5, 3

d) 3, 5, 4, 1, 2

22. You see the envelope

Correlate the information on a definite number on the envelope with its meaning: