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Task 1. Match the proper names and their descriptions.
Names | Description |
BMW | tobacco giant |
Coca-Cola | professor of Marketing at Kingston University Business School |
Colman's | Norwegian ship builders |
Crest | sports brand |
Guinness | subsidiary of a tobacco giant |
Jeeves of Belgravia | the Prime Minister |
Johnnie Walker | spokesman for the Manchester United Independent Supporters Association |
Kraft Jacobs Suchard | market chain |
Kvaerner | condiment |
Man U. | marketing director for premium malt whiskies at United Distillers |
Marmite | Irish bars |
McDonald's | a German shoe company |
Microsoft | a product of the brewing industry in Burton on Trent |
Morgan | orange drink |
Mr Minute | |
Nestlé | |
O'Neills | |
Philip Morris | |
Pringle | |
Robert East | |
Rolls Royce | |
Sketchley | |
Sony | |
Sunny Delight | |
Tony Blair | |
Walsh |
Task 2. Complete these sentences.
1. A survey recently found that…
2. Invented in the 19th century, brands have long been …
3. The amount of reliance placed on a brand is quite high, but …
Task 3. This text is build as a chain of statements and arguments against these statements. Statements are given in the table. Read the text again and find arguments against these statements.
Statement | Argument against |
Brands deliver consistency | |
You know where you are with a brand. | |
Does it matter? Should we worry about who owns what? Information about the company gets in the way. It's not good for anyone. |
Task 4. Read the text again and answer the questions.
1. How can consumers find out who owns what?
2. Why is it not easy to unravel ownership?
3. What are the reasons why ownership matters?
4. What brands usually come out on top?
Дата публикования: 2015-09-17; Прочитано: 356 | Нарушение авторского права страницы | Мы поможем в написании вашей работы!