Ex.1. Match the terms with their definitions. 2. act of estimating the worth of a thing

1. fund

2. value

3. valuation

4. cost of capital

5. consumer goods

6. retail

a) 1. estimated worth of price

2. act of estimating the worth of a thing

b) goods bought for personal or household use, as distinguished from capital goods, which are used to produce other goods

c) rate of return that a business could earn if it chose another investment with equivalent risk, that is, the opportunity cost of the funds employed as the result of an investment decision; it is also calculated using a weighted average of a firm’s costs of debt and classes of equity

d) business of selling products and services to the public as the ultimate consumer. It involves selling many different products and services, either from a store location or in direct selling through vending machines and in-home presentations, mail order and so on

e) worth of all the rights arising from ownership; quantity of one thing that will be given in exchange for another. Of course, a piece of property may have a certain v.to its owner (v. in use) equal to the amount of other property (typically cash) that the owner would be willing to accept in exchange for the property without loss in wealth or well-being. The same property may have a different fair market v. (v. in exchange) equal to the amount of other property exchanged for the property when typically motivated buyers and sellers are allowed to interact

f) an amount of money that may be available either for general uses or purposes or that may be dedicated to a specific use or purpose; to pay such an amount