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1. When Greek and Roman rhetorical scholars developed the fourth canon … rhetoric, delivery, they studied oral delivery using the voice and body.
2. … the early Middle Ages, rhetoric expanded to include written as well as oral discourse, but the primary focus was still … the content … the message rather than the physical appearance … the document. Certainly, the scribes that created illuminated manuscripts … this era took great care … the appearance … these texts, but their labors were far too specialized … the average writer.
3. … the development … moveable type printing … the Renaissance, the art … graphic design became more common, but was still the province … professionals.
4. The last century brought sweeping changes … graphic design, making sophisticated design tools far more common. Probably the most significant jump came … the 1980s when Apple computer developed WYSIWIG word processing and an inexpensive laser printer that could print virtually any font … any size.
5. … desktop publishing, the art … graphic design finally came … the common person … a new spectrum … choices before reserved … skilled artists. The rub, however, is that these choices could detract … a message even more easily than they could enhance it. Just as early students … rhetoric learned how to make careful choices … invention, arrangement and style, rhetors … this century must also make careful choices … the physical design … their message.
Дата публикования: 2015-02-20; Прочитано: 311 | Нарушение авторского права страницы | Мы поможем в написании вашей работы!