Управление и право.............................................................3

Text 1. The Bases of State and Law in.....................................

the Russian Federation............................................................3

Text 2. Law and Public Administration..................................4

Модуль 2. Россия в эпоху глобализации. Проблемы..... глобализации.......................................................................6

Text 1. Living in the Global World........................................6

Text 2. Multinationals of Today.............................................9

Text 3. Russia in the Global World......................................10

Text 4. Anti-globalism..........................................................11

Модуль 3.Моя специальность. Особенности.................... управления частными и государственными................... компаниями. Роль государственного и............................ муниципального управления в современном.................. обществе. Функции административного порядка.......... Работа в государственных структурах..........................12

Text 1. My speciality.............................................................12

Text 2. Business and Public Administration.........................17

Text 3.. Public Administration in Modern Society.............20

Text 4. Administrative Functions..........................................22

Text 5. People in Public Administration...............................24

Модуль4. Организация как культурный продукт......... общества. Корпоративная культура и этика. Имидж.... предприятия. Имидж успешного предпринимателя...... Фирменный стиль, репутация и торговая марка........... компании. Эффективное руководство..........................26

Text 1. Organisation as Cultural Product.............................26

Text 2. Creating Corporate Culture......................................28

Text 3. Creating Corporate Ethics........................................29

Text 4. Image of the Enterprise............................................31

Text 5. Image of Successful Entrepreneur...........................32

Text 6. Corporate Image or Corporate Identity....................34

Text 7. When Brand is Grand...............................................36

Text 8. Effective Leadership................................................38

Модуль 5. Правовые формы предприятия......................

Структура организации. Структура управления........... Предпринимательская деятельность................................

Корпоративная социальная ответственность.............40

Text 1. Legal Forms of Business Organisation.....................40

Text 2. Corporate Structure..................................................42

Text 3. Types of Governance Structures..............................45

Text 4. Entrepreneurial Activities........................................47

Text 5. Corporate Social Responsibility...............................49

Module 6 Основы управления. Менеджер и его роль. Виды управления Управление на железнодорожном транспорте..........................................................................51

Text 1. About Management...................................................51

Text 2. Business Management and Public Administration...53

Text 3. Managers and their Responsibilities.........................55

Text 4. Production Management...........................................57

Text 5. Railway Management...............................................59

Text 6. Information Management.........................................61

Text 7. International Management........................................62

Text 8. Project Management.................................................64

Text 9. Decision Making in Business and Public..................... Administration.......................................................................66

Text 10. Risk and Time Management...................................68

Text 11. Security Management.............................................70

T ext 12. Sales Management..................................................72

Text 13. Personnel Administration and Human Resource........ Management..........................................................................74

Text14. Total Quality Management......................................75

Модуль7. Маркетинг и реклама. Маркетинг..................

на транспорте. Экономические системы. Рыночная..... экономика. Современные тенденции рынка................... Железные дороги и рыночная экономика...................78

Text 1. Marketing..................................................................78

Text 2. Advertising................................................................81

Text 3. Railway Marketing...................................................82

Tex 4. Types of Economic Systems......................................84

Text 5. Current Market Trends..............................................86

Text 6. Railway Systems in Market Economy......................89

Модуль 8. Реклама и PR в деятельности.......................... государственных структур. Государственное и.............. общественное регулирование рекламно-.........................

информационной деятельности. Взаимодействие.......... органов государственного и муниципального................. управления со СМИ. PR и реклама во внешней............. политике. Реклама и PR на транспорте........................90

Text 1. PR and Advertising in Government Institutions.......90

Text 2. State and Public Regulation of Advertising and Information Activity..............................................................94

Text 3. Mass Media and PR in Government Institutions......96

Text 4. Political Television Advertisements.........................99

Text 5. Advertising and PR in Foreign Affairs...................101

Text 6. PR in Railway Transport.........................................104

Module 9.Деловая корреспонденция............................106

Text 1. Types of Business Correspondence........................106

Text 2. Inquiries and Offers................................................107

Text 3. Orders and Reclamations........................................109

Text4. Case Study................................................................110

English-Russian Vocabulary............................................112

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