Ex.4. Read the project and discuss it

1. Identify products in your home and school that represent the phases of a product’s life cycle: introduction (stars), growth (cash cows), maturity (problem children), and decline (dogs).

A Rubic’s Cube, for instance, can now be called a dog. A new blouse or shirt style that’s just come into fashion this season is a star. Explain why you have identified each item according to its life cycle phase (and nickname).

2. Watch and analyze television commercials. Have paper and pencil at hand, ready to record and classify data from the selected commercials. Use the following guidelines:

a) At the top of three sheets of paper, write one human need category: physical, social, and psychological.

b) Select commercials that appeal to each human need.

c) Record the names of each company and the products and services being marketed in each TV commercial. Record these data on your separate sheets of paper, opposite each itemized commercial.

d) Compare your primary research finding. Report the findings to your class.

3. Locate several magazines ads. (Use old magazines from home or the classroom or photocopy ads from magazines in the library). Select ads that demonstrate appeals to consumers’ motivational buying habits, namely: rational, emotional, patronage.

(Note that the copy – written matter – might provide facts and figures as an appeal to consumers’ rational side. The pictures, however, might nave been selected to appeal to consumers’ emotional side, as well as to the three categories of human needs. Ads that promote a company’s reputation are designed to appeal to consumers’ patronage motive).

Ex.5. Explain the meaning of the following proverbs.

1. Don’t count your chicken before they are hatched.

2. Don’t put all your eggs in one basket.

3. Never judge a book by its cover.

4. Never look a gift horse in the mouth.

5. Take care of the pence and the pounds will take care of themselves.

6. One swallow does not make a summer.

7. Many hands make light work.

8. When the cat’s away, the mice will play.

Ex.6. Write an essay on one of the topics.

1. Is profit regarded as a source of income in economic theory?

2. Competition stimulates market development.

3. Some concurrent problems of market economies.

Learning recommendations:

Class activity: In this unit of the course book students are supposed to get introduced with the new material: read the text, translate into their native language, summarize in English, complete post-reading tasks and grammar exercises, discuss new speech topics, compose monologues and dialogues in the class.

Home task: Students are assigned to find out additional short information about specific topic of the unit, complete grammar exercises, prepare reports given by the teacher.

Literature:

1. Учебно-методический комплекс для студентов 1 курса неязыковых специальностей, М.Ж. Тусупбекова, А.М. Мухтарханова, 2008, Астана, _____стр