Task 38. Role plays. A. (1).Imagine that you are a manager and you have some ideas about introducing a new product into the market

A. (1). Imagine that you are a manager and you have some ideas about introducing a new product into the market. Your task is to persuade the president of your company to take part in this project. Make up a business plan according to the following points, present it to the president of the company and answer all his questions.

· Give a brief description of the industry and a detailed explanation of the products or services to be offered.

· Discuss the size of the market, the need for the new product or service and the nature of the competition.

· Design a marketing plan that includes location, symbols, adver­tising and display.

· Create an operating plan that includes a sales forecast, financial projections, accounting procedures and personnel requirements.

· Make up a comprehensive capitalisation plan describing how much money the owner is committing. Few banks or venture capital companies will support a new firm unless the owner has a substantial financial commitment.

· Describe the experience and expertise of the owner. This may include a resume, letters of recommendation and financial statements.

(2). Make a list of goals you wish to achieve in your life. Test them against the criteria shown in the checklist. Make a conclusion for your future.

	CRITERIA	YES/NO
	Is the list of goals too long? If so, can I combine some of them?
	Will I know at the end of the period whether or not they have been achieved?
	Do the goals indicate:
	Quality?
	Quantity?
	Time?
	Cost?
	Are my goals in compliance with external circumstances?
	Have I communicated my goals to all who need to be informed?
	Are my short-term objectives consistent with long-term goals?
	Do the goals provide for timely feedback so that I can take any necessary corrective steps?
	Are my authority and resources sufficient for achieving the goals?

B. (1). Look at the chart attentively. Try to translate the titles. What duties do these employees have, do you think?

(2). Use your imagination. According to the following charts try to make up your own company using the following titles. As a president invite your group-mates to head the departments. The head of every department defines the responsibilities of his/her department, duties of its employees and presents them to the staff.

Chart 1. Marketing, purchasing, finance, engineering, sales, accounting, production, president.

Chart 2. Director of engineering, project “D” manager, preliminary design, mechanical engineer, project “B” manager, electrical engineer, project “C” manager, metallurgical engineer, hydraulic engineer, project “A” manager, preliminary design, mechanical engineer, metallurgical engineer, hydraulic engineer, hydraulic engineer.

Unit 3

DIRECTING AND CONTROLLING