Compatible strategies — совместимые стратегии

To be content with — довольствоваться чем-либо

Commercial risk — коммерческий риск

The scale and degree of business activity — масштаб и степень деловой активности

Measure of probability — мера вероятности

Market situation survey — конъюнктурные исследования,исследование конъюнктуры

15. 5. Reading for Specific Information + Language Study

Oral Practice. Work with a partner and discuss these comprehension questions on Text 15.4

1. What is meant by the ancient Latin term “conjuncture”?

2. What factors characterize the economic situation (market situation)?

3. What is the aim of studying the market situation?

4. What do we mean by the market equilibrium?

How does the market mechanism of demand-oriented pricing (установление цен на основе

изучения спроса) operate?

6. How do you understand the concept of equilibrium?

7. Why is it necessary to determine a trend of the market situation development?

8. What should be taken into account in analyzing the world market situation?

9. How can the level of commercial risk affect the market situation?

How can the expediency (risk) of investing in capital-intensive megaprojects (капиталоемкие

крупномасштабные проекты) be judged? (Give an example from the text on a rail safety