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The name game
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In a highly competitive marketplace, thinking up distinctive names for new companies and their products is a specialist business. Lexicon Naming, who gave us “Pentium” and “Powerbook”, designed the following Name Game to test people’s branding skills.
Task 2. Work in groups. You are Lexicon Naming. Hold a meeting to choose the brand name that best matches the image the four client companies below would like to project. See page 132 for suggested answers.
| Client 1 | This cutting-edge video game company targets young males with its fast, action-packed titles. |
| a Zule b Zyex cMimem d Lura | |
| Client 2 | This environmentally progressive cosmetics company manufactures comforting, healing and improving products for women aged 18-34. |
| a Tromos bVaxlaz c Dartu d Ios | |
| Client 3 | This manufacturer specialises in miniature high tech gadgets like cell phones and PDAs. Their products are powerful, reliable, advanced, yet also lightweight and user-friendly. |
| a Parmeon bSemsa c Areon d Zytos | |
| Client 4 | This prescription pharmaceuticals firm develops and manufactures innovative drugs for the traditional marketplace and for biotech applications. |
| a Sylag bTura c Zantis d Bagnum |
Task 3. Complete the sentences using the words in the boxes.
| growing coming pooling pouring sowing trickling |
Дата публикования: 2015-09-18; Прочитано: 236 | Нарушение авторского права страницы | Мы поможем в написании вашей работы!
