Complete the sentences. Look at A, B and C opposite to help you

1.We’re convinced this is a great _________ _________: people will really want what we plan to offer.

2. Our ____________ ___________ is over 100,000 units a year.

3. The product is_________: there’s absolutely nothing else like it on the market.

4. Our___________ __________ is essentially to advertise a lot and sell at a very low price.

5.The advertising will stress the___________the consumers will get from the product-how it will save them time and money.

6. We’ll also use a few__________ __________, such as giving away free samples or offering discounts.

3.Use the words below to make word combinations with ‘market’ that have appeared in this book. Then sort the word combinations: which are concerned with finance and which with marketing?

bear value

capitalization stock

currency skimming

equity market share

maker segment

over-the-counter price

secondary primary

penetration

Over to you!!!

If you were starting up a new company, what product or service would it offer? What would you include in your business plan to try to convince venture capitalists to invest?

Answer key

Money and income

1.

1. social security, salary 4. mortgage 7.tax

2. earn, commission 5. currency 8.rent

3. bonus 6. overtime 9.pension

4. 1.false 3.false 5.false

2.true 4.true

3. 1 coin, 2 note, 3 currency, 4 banknotes, 5 sum, 6 change, 7 borrowed, 8 lent / back, 9 win, 10 earn, 11 wages / salaries,12 spend, 13, account, 14 waste

4. 1 b, 2 h, 3 g, 4 d, 5 a, 6 e, 7 c, 8 f

5. 1 c, 2 b, 3 a, 4 a, 5 b, 6 c, 7 a, 8 c, 9 b, 10 c, 11 a, 12 a

Accounting and accountancy

1.

1. bookkeeping, a bookkeeper

2. external auditing, an independent auditor

3.management accounting, a management accountant

4. financial accounting, a financial accountant

5. accounting, an accountant/internal auditing, an internal auditor

2.