C. The financial analysis

The financial analysis gives details of the historical performance, if it is an existing company, and describes existing finance and assets. It explains why the business needs funds, and gives sales forecasts (the sales the business expects to achieve in a particular period of time), projected or expected financial statements (profit and loss account, cash flow statement, and balance sheet), and projections for future income. It will probably include a breakeven analysis, and an analysis of financial ratios.

Various appendices can comq at the end of the business plan, including the curriculum vitae (CV) of each top manager and promotional materials for your products.

1.Make word combinations using a word from each box. Then use the word combinations to complete the sentences below. Look at A and B opposite to help you.

1.Are you sure you can __________ these more efficiently than your competitors?

2. This business plan gives details of the__________ we_________, and what we’re going to do with it.

3. We’ll hire two experienced managers to help us __________ our_________

4. We’re convinced our innovative advertising will allow us to_________ our potential