Key points for product presentation

The Business

A description of the business -What does it do? Who is it for?

Brief details about the team (age, education, experience, etc.).

The Product or Service

A brief description - including artwork, if possible.

What are the advantages of the product or service? What need does it fill?

What are its unique features?

Marketing

Who are the existing or target customers?

Who are the competitors or possible future competitors?

What are the competing products, if any?

What about pricing policy?

How will the product or service be launched and promoted?

What are the selling and distribution methods?

Finance

How much finance is required and for what purposes?

Proposals

New magazine

You need to finance the first edition and launch of a new magazine. Amount required: £2.5 million, to finance production, editorial, office administration, distribution costs and promotion.

Flotation tank centres

At these centres, stressed business people can float in tanks and forget about their problems. Other services will include advice about diet and skin care, a solarium, and sunbeds, etc. Amount required: £2 million, to finance premises, equipment, staff and promotion.