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Ãëàâíàÿ Ñëó÷àéíàÿ ñòðàíèöà Êîíòàêòû | Ìû ïîìîæåì â íàïèñàíèè âàøåé ðàáîòû! | |
Ìàðêåòèíãîâîå èññëåäîâàíèå. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 350
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ÎÒÊÓÄÀ ÌÛ ÐÎÄÎÌ È ÊÀÊ ÍÀÑ ÇÎÂÓÒ..................................................... 350
ÍÀ ×ÒÎ ÍÀÏÐÀÂËÅÍÎ ÌÀÐÊÅÒÈÍÃÎÂÎÅ ÈÑÑËÅÄÎÂÀÍÈÅ...................... 355
ÊÀÊÓÞ ÈÍÔÎÐÌÀÖÈÞ ÄÀÞÒ ÌÀÐÊÅÒÈÍÃÎÂÛÅ ÈÑÑËÅÄÎÂÀÍÈß? 357
ÍÀÓ×ÍÛÉ ÑÒÀÒÓÑ ÌÀÐÊÅÒÈÍÃÎÂÎÃÎ ÈÑÑËÅÄÎÂÀÍÈß.......................... 359
ÑÒÀÍÄÀÐÒÍÀß ÌÀÒÐÈÖÀ ÌÀÐÊÅÒÈÍÃÎÂÎÃÎ ÈÑÑËÅÄÎÂÀÍÈß 362
ÏÐÎÁËÅÌÀ ÂÛÁÎÐÊÈ È ÐÅÏÐÅÇÅÍÒÀÒÈÂÍÎÑÒÈ.................................... 364
ÒÐÓÄÍÎÑÒÈ Â ÎÁÙÅÍÈÈ ÇÀÊÀÇ×ÈÊÀ È ÈÑÑËÅÄÎÂÀÒÅËß...................... 369
ÁÐÈÔ È ÁÐÈÔÈÍÃ....................................................................................... 372
ÌÅÒÎÄÛ ÌÀÐÊÅÒÈÍÃÎÂÎÃÎ ÈÑÑËÅÄÎÂÀÍÈß................................... 375
ÌÅÒÎÄÈ×ÅÑÊÈÅ È ÒÅÕÍÈ×ÅÑÊÈÅ ÏÐÈÅÌÛ ÈÑÑËÅÄÎÂÀÍÈß................. 376
ËÀÁÎÐÀÒÎÐÍÛÉ ÎÏÐÎÑ IHALL-TEST)....................................................... 378
ÄÎÌÀØÍÈÉ ÒÅÑÒ [HOME-TEST)................................................................. 380
ËÈ×ÍÎÅ ÈÍÒÅÐÂÜÞ {FACE-TO-FACE]........................................................ 381
ÊÀÁÈÍÅÒÍÎÅ ÈÑÑËÅÄÎÂÀÍÈÅ [DESK RESEARCH]................................... 383
ÒÅËÅÔÎÍÍÛÉ ÎÏÐÎÑ OMNIBUS................................................................ 384
THE VALS SURVEY...................................................................................... 386
Bonpoc HHKVALS Survey [online version]...................................................... 390
Äîïîëíèòåëüíîå ÷òåíèå................................................................................. 392
Ø. Ãîóàéçåð, Ý. Óèòò. Îïðîñû è âîïðîñû......................................................... 392
Ä.Ì. Ðîãîçèí. Îñîáåííîñòè ìåòîäà èíòåðâüþ.................................................. 399
Ì.Â. Ñåðäþêîâà. Êàê èíòåðâüþèðîâàòü ýëèòó.................................................. 405
Î. Õàðàðè. Øåñòü ìèôîâ èññëåäîâàíèé ðûíêà................................................. 409
ÐÀÇÄÅË III
ÑÎÖÈÎËÎÃÈ×ÅÑÊÀß ÀÍÊÅÒÀ: ÂÈÄÛ, ÏÐÀÂÈËÀ, ÊÎÍÑÒÐÓÈÐÎÂÀÍÈÅ
ÊÎÌÏÎÇÈÖÈß ÀÍÊÅÒÛ............................................................................ 415
ÑÒÐÓÊÒÓÐÀ ÈËÈ ÊÎÌÏÎÇÈÖÈß?..................................................................... 415
ÎÁÙÀß ÊÎÌÏÎÇÈÖÈß ÀÍÊÅÒÛ...................................................................... 418
ÁÀÇÈÑÍÀß ×ÀÑÒÜ ÀÍÊÅÒÛ............................................................................. 419
ÂÀÆÍÅÉØÈÅ ÏÐÈÍÖÈÏÛ ÊÎÌÏÎÇÈÖÈÈ ÀÍÊÅÒÛ......................................... 422
ÎÁÑËÓÆÈÂÀÞÙÈÅ ÐÀÇÄÅËÛ ÀÍÊÅÒÛ.......................................................... 425
ÏÐÀÂÈËÀ ÊÎÄÈÐÎÂÀÍÈß............................................................................... 427
ÐÀÇÐÀÁÎÒÊÀ ÀÍÊÅÒÛ..................................................................................... 429
ÀÍÊÅÒÍÛÅ ÂÎÏÐÎÑÛ.............................................................................. 431
ÂÎÏÐÎÑÛ, ÊÎÒÎÐÛÅ ÌÛ ÇÀÄÀÅÌ................................................................. 431
ÏÎÇÍÀÂÀÒÅËÜÍÛÅ ÂÎÇÌÎÆÍÎÑÒÈ ÀÍÊÅÒÍÎÃÎ ÂÎÏÐÎÑÀ......................... 435
ÔÓÍÊÖÈÈ ÀÍÊÅÒÍÎÃÎ ÂÎÏÐÎÑÀ.................................................................... 440
ËÎÃÈ×ÅÑÊÀß ÑÒÐÓÊÒÓÐÀ ÂÎÏÐÎÑÀ............................................................... 442
ÂÈÄÛ ÀÍÊÅÒÍÛÕ ÂÎÏÐÎÑÎÂ......................................................................... 444
ÇÀÊÐÛÒÛÅ È ÎÒÊÐÛÒÛÅ ÂÎÏÐÎÑÛ.............................................................. 446
ÂÎÏÐÎÑÛ-ÔÈËÜÒÐÛ È ÊÎÍÒÐÎËÜÍÛÅ ÂÎÏÐÎÑÛ........................................ 455
ÒÐÓÄÍÛÅ, ÑËÎÆÍÛÅ, ÍÀÂÎÄßÙÈÅ È ÄÅËÈÊÀÒÍÛÅ ÂÎÏÐÎÑÛ.................. 458
ÂÇÀÈÌÎÑÂßÇÜ ÀÍÊÅÒÍÛÕ ÂÎÏÐÎÑÎÂ È ×ÈÑËÀ ÐÅÑÏÎÍÄÅÍÒΠ462
Äàòà ïóáëèêîâàíèÿ: 2014-10-19; Ïðî÷èòàíî: 384 | Íàðóøåíèå àâòîðñêîãî ïðàâà ñòðàíèöû | Ìû ïîìîæåì â íàïèñàíèè âàøåé ðàáîòû!
