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Task 38. Role plays



A. Work in pairs. One of you is a business strategy consultant; the second student is a young owner of a medium-sized travel agency. Read the role-cards carefully and be ready for the dialogue.

The owner of the travel agency Business strategy consultant
Recently you have hired business strategy consultant to help you with your business, since you have started it not long ago and do not have any experience yet. Lately, you have been frustrated with the business inability to grow. It seems that the biggest hurdle is the larger customers you just can’t get. You should ask about innovations to conduct business successfully and the ways how to reach customers. Ask about the ways of developing and expanding your business. You have been working as a busi­ness strategy consultant for many years and you are experienced, famous and respected in the busi­ness world. Try to give some suc­cessful hints on how to do business successfully and to prosper.
Use the following words and word combinations:information techno­logy, essential enabler, to interact, to take advantage, to support, electronic commerce, to aid, to occur, to perform, to provide, to face, opportunities, to put out, to survive, resources.

B. Below there is a list of several different business environments. They have used information technology for innovation to change the way of their customers’ lives. Your group’s task is to define its innovation through information technology and discuss it.





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