It is also designed to stimulate RTD in the individual member states and to increase the amount

they spend on it from 1.9% to 3% of their G DR Its priorities include the life sciences (genetics and

Biotechnologies), the treatment of serious illnesses, nanotechnologies, aeronautics and space research,

Sustainable energy systems, global environmental change and the ecosystem.

Commentary and Notes to Text 13.7.1.3

Gather pace — набирать темп

Complement national research — дополнять национальные исследования

Controlled thermonuclear fusion — управляемая термоядерная реакция синтеза

Inexhaustible source of energy — неисчерпаемый источник энергии

Face stiff competition — сталкиваться с жесткой конкуренцией

Nanotechnologies — нанотехнологии

13.7.1.4. Read, translate the text “Brand in the Strategy of Success” and discuss it with your

Partner.

Brand in the Strategy o f Success

Many markets are dominated by brands. A branded good is one which is produced by a particular

Firm and which appears to possess unique characteristics. These may be real characteristics,

Such as a unique formulation or a unique design. A Mars Bar or a Rolls Royce car, for instance, are

Unique products. But often more important than the real characteristics are the imagined characteristics

Of the product in the mind of the buyer. This image is likely to have been created by advertising