Colour and Communication

Colour, although only a small part of our communication system, plays a large role. Whether you are designing Web pages or buying clothes, your _________ (17) of colours sends a _________ (18) message to other people, and they will respond to it in a certain way. Certain colours also _________ (19) different things in different cultures. For example, in the USA, blue is _________ (20) to be a relaxing colour. Tests reveal that the blue colour lowers blood _________ (21), calms viewers and gives them a sense of security. In Middle East countries, however, blue is believed to be a _________ (22) colour and people paint their front doors blue to ward off evil spirits. Colour communication is an _________ (23) part of how we see the world. In western societies the colour black is associated with _______ (24) or evil, and white with purity and light. The colour orange is _______(25) relaxing and _________ (26), whereas bright yellow is a happy colour. Research shows that all human beings make a subconscious _________ (27) about a person or item within the first 90 seconds of seeing it, and 62% to 90% of that _______ (28) is based on colour alone.

CHOOSE DEFINE MEANING THINK PRESS PROTECT ESSENCE BORING FRIEND PEACE JUDGE ASSESS

IV. Определите, какой из подчеркнутых элементов содержит ошибку.

29. The (A) tap water here is not unpleasant (B) drink (C) now they’ve removed (D) the fluoride.

30. Many (A) of the senior staff are (B) right (C) concerned about (D) their pensions.

31. If the tickets had been cheaper (A), there (B) would been (C) more people at (D) the show.

32. Sports psychology (A) is the (B) science of behaviour applying (C) to (D) exercise and sport participation.

33. Because the solar tiles were very secure fastened (A), only a few (B) became detached (C) when the Space Shuttle reentered the Earth’s (D) atmosphere.

34. He told (A) that his mobile phone had been (B) out of action (C) all (D) day.

35. Many (A) managers don’t (B) hardly prepare for (C) meetings at all (D).

36. The value of (A) the currency fell (B), made (C) foreign holidays more expensive (D).

37. Everyone knows that not allowing (A) herself (B) to show feelings of anger can (C) be very unhealthy (D).

38. The committee sees (A) no (B) problem at (C) approving your application for (D) planning permission.

V. Заполните пропуски соответствующей формой глагола в страдательном залоге.

39. We ___ (allow) to leave early yesterday.

40. The currency ___(devalue) twice since the war.

41. San Paulo ___(say) to be the fastest – growing city in South America.

42. We resented not ___(consult) over the expansion plans.

43. Hard hats must ___(wear) while construction work is being carried out.

44. The Opposition have asked for fuel taxes ___(reduce).

VI. Выберите наиболее подходящий по смыслу модальный глагол.

45. People should/ can use the Internet mainly for studying.

46. She was so exhausted she can/ could hardly speak.

47. Claim forms have to/ need be date-stamped before payment will be made.

48. You don’t need to/must not pay to visit most museums in Britain. Entrance is free.

49. The computer system has just crashed. I think we might have/ might lost a lot of data.

50. Should/Shall you wish to discuss this further, please contact our London office.