Opening New Browser Windows

Opening up new browser windows is like a vacuum cleaner sales person who starts a visit by emptying an ash tray on the customer's carpet. Don't pollute my screen with any more windows, thanks. Users often don't notice that a new window has opened, especially if they are using a small monitor where the windows are maximized to fill up the screen. Users hate unwarranted pop-up windows. When they want the destination to appear in a new page, they can use their browser's "open in new window" command.

10. Not Answering Users' Questions

Users are highly goal-driven on the Web. They visit sites because there's something they want to accomplish. Sometimes the answer is simply not there. Other times the specifics are buried under a thick layer of marketese and bland slogans. Since users don't have time to read everything, such hidden info might almost as well not be there.

11. Discourse markers: softening and correcting

I think; I feel; I reckon (informal); I guess (American); in my view/opinion (formal); apparently; so to speak; more or less; sort of (informal); kind of (informal); well; really; that is to say; at least; I'm afraid; I suppose; or rather; actually; I mean

I think/feel/reckon/guess and in my view I opinion are used to make opinion and statements sound less dogmatic - they suggest that the speaker is just giving a personal opinion, with which other people may disagree.