Arousing

Your purpose in an arousing presentation is to make people think about a certain problem or situation. You want to arouse the audience's emotions and intellect so that they will be receptive to your point of view. Use vivid language in an arousing presentation, project sincerity and enthusiasm.

Gain attention with a story that illustrates (and sometimes exaggerates) the problem.

Show the need to solve the problem and illustrate it with an example that is general or commonplace.

Describe your solution for a satisfactory resolution to the problem.

Compare/contrast the two worlds with the problem solved and unsolved.

Call the audience to action to help solve the problem.

Give the audience a directive that is clear, easy, and immediate.

Persuasive

Your purpose in a persuasive presentation is to convince your listeners to accept your proposal. A convincing, persuasive presentation offers a solution to a controversy, dispute, or problem. To succeed with a persuasive presentation, you must present sufficient logic, evidence, and emotion to sway the audience to your viewpoint.

Create a great introduction because a persuasive presentation introduction must accomplish the following:

Seize the audience's attention.

Disclose the problem or needs that your product or service will satisfy.

Tantalize the audience by describing the advantages of solving the problem or need.

Create a desire for the audience to agree with you by describing exactly how your product or service with fill their real needs.

Close your persuasive presentation with a call to action.

Ask for the order.

Ask for the decision that you want to be made.

Ask for the course of action that you want to be followed.