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Personal selling. a) is the face-to-face presentation and promotion of products and services plus the searching out prospects and follow-up service



a) is the face-to-face presentation and promotion of products and services plus the searching out prospects and follow-up service.

b) is one part of the promotion mixwhich consists of those marketing activities that stimulate consumer purchasing and dealer interest by means of such things as displays, exhibitions, and contests.

c) is marketing activities that are performed to compete beyond the domestic market.

Promotion mix

a) is a formal system for gathering information to learn about specific problems and occurs only periodically.

b) are the various tools firms use to promote (advertising, selling, public relations, publicity, sales promotion, word-of-mouth)

c) is deliberate, planned and sustained effort to establish and maintain mutual understanding between an organization and its publics.

Marketing intelligence

a) is a constant stream of data from many sources, many of them unplanned.

b) is one part of the promotion mix which consists of those marketing activities that stimulate consumer purchasing and dealer interest by means of such things as displays, exhibitions, and contests.

c) is the face-to-face presentation and promotion of products and services plus the searching out prospects and follow-up service.





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