The four P-s

1. There are four principal main factors that provide the most effective choice for the customer – they are product, price, place and …. The owner of the company that produces transportation equipment could produce a luxury car, van, truck and….The products can be different, but they all belong to one class – … equipment. All these types can satisfy the … of different customers. Place, in its turn, includes location of production and ….

motorcycles, promotion, distribution, transportation, needs

2. Promotion includes all types of marketing …. It can be advertising, direct mail, customer service, special event or ….They say that promotion is the most complex … because it includes many aspects. It is how to …and divide your market according to the type of product, its price and where it will be sold. The most controllable of all factors is….All products have their own product life… that includes introduction, growth, maturity and decline.

free gifts, cycle, select, communication, product,

Exercise 11. Make the presentation of the marketing mix analysis for your company.

Exercise 12. Write a letter to your friend who is conducting marketing mix analysis for the company; tell him what kind of analysis it is.

Exercise 13. Read the claim and write your own one. Remember: