Unit 7. Pestle and SWOT analyses

Exercise 1. Look through the text, find the nouns with the suffixes –er or –or. Try to guess the meaning of the words. If you can’t, consult the dictionary. Make up sentences with these words.

Exercise 2. Look through the text, find the nouns with the suffixes

–tion or –sion. Try to guess the meaning of the words. If you can’t, consult the dictionary. Make up sentences with these words.

Exercise 3. Read the words and their explanations and use them in your own sentences.

boundary – boarder;

impact – influence;

analysis – comparing;

condition – term;

issue – problem;

to determine – to establish; to define;

to investigate – to research;

to identify – to determine;

to arise – to appear;

to split – to divide;

to launch – to put on the market;

to advertise – to make known.

Exercise 4. Read the words and make up 5 sentences including all the words from exercise 3.

Exercise 5. Read the words from exercise 3; find the nouns in the list and think of as many adjectives as you can for each of them.

Exercise 6. Read the title of the text and try to predict the contents of it.

Exercise 7. Look through the text; divide it into logical parts and think of the title for every part.

Exercise 8. Read the text and find out:

1. What should the company do to control its position?

2. Can the company control the external environment?

3. What do directors of the company control?

4. What is PESTLE analysis?

5. What is SWOT analysis?

6. How does SWOT analysis serve the business?

7. Why are these kinds of analysis used in marketing?