Measuring economic activity

1. There is a large number of …produced regularly on the operation of the world major economies. You have noticed that often the … in the newspapers or items on television news programs provide … data important for company and marketing planning. This data deals with the level of unemployment, the level of …, trade balance, production volumes in key industries, level of …, raw material prices.

statistics, inflation, headlines, economic, salaries.

2. Economic statistics are presented in many …. The most common of them are graphs and …. They can be valuable in assisting … in their planning activity. First of all, they can be used in predicting the future … of the economy. Secondly, they can help the business make effective ….

decisions, forms, trends, managers, tables.

Exercise 11. Make the presentation of the company marketing planning. Use the stages of the presentation from Unit 1.

Exercise 12. Write a letter to your friend who is preparing the report about marketing planning and recommend him what things must be obligatory included into it.

Exercise 13. Read the notice and write your own one. Remember:

Notices are used to inform people about changes of plan or give instructions or warnings.

Notices need a clear heading.

Information must be clear. The tone is formal.