Coca-Cola and its advertising

(A) John S. Pemberton invented Coca-Cola in 1886. His partner suggested

1 putting an advertisement for the drink in The Atlanta Journal that very year. In 1888, Asa Chandler bought the Coca-Cola business and decided 2… the product known through signs, calendars and clocks. The company began 3…its global network when Robert Woodcruff was elected president of the company in 1923. He succeeded in 4…Coca-Cola into a truly international product by 5…a foreign department, which exported Coca-Cola to the Olympic Games in Amsterdam in 1928. During World War Two, he promised 6… Coca-Cola to every soldier in every part of the world.

(B) Coca-Cola's advertising has always attempted 7…changing contemporary lifestyles. 8…an international advertising campaign requires the talents of professionals in many areas, and extensive testing and research are always done before 9… which advertisements will finally be used. Celebrity endorsements have featured heavily — Cary Grant, Ray Charles and Whitney Houston are just three of the big name stars who have agreed 10…in Coca-Cola commercials.

(С) After11…Diet Coke in 1982, the company saw its sales grow quickly.

The drink is now the third most popular in the world. In 1985, the company tried 12… the secret formula of Coca-Cola, but realized that Americans were very attached to the original recipe. The company listened to its consumers and quickly responded by 13…the original formula to the market as 'Coca-Cola Classic'. Today, people in more than 160countries around the globe enjoy 14…Coca-Cola. It is asked for more than 524 million times a day in more than 80 languages.

The company intends 15…its global presence even further in the twenty-first century, particularly in developing markets.

Tullis G. New Insights into Business. - Longman, 2009.

12. Project work: prepare the advertising slogan of any food