Modes of freight movement Inventory

Trucks

Airplanes

Waterways

Pipelines

Railroads

Exhibit 11

7.4.7 Speak on transporting and storing using Exhibit 11

7.5 Text C. The Physical Distribution Concept. (Read the text and find the information about the main idea of the PD concept)

The Physical Distribution (PD) concept says that all transporting and storing activities of a business and a channel system should be coordinated as one system – which should seek to (стремиться) minimize the cost (стоимость) of distribution for a given customer service level (уровень).

With the physical distribution concept, a firm decides what aspects of service are most important to its customers – and what specific service level to provide (обеспечить).

What aspects of customer service are most important depend on (зависит) target market needs. Xerox might focus on how long it takes to deliver (доставить) copy machine repair parts (запасные части) once (когда) it receives an order (заказ). When a copier breaks down, customers want the repair (ремонт) “yesterday”. The service level might be stated (определяться) as “we will deliver emergency repair parts within 24 hours”. Such a service level might require (потребовать) that almost all such parts be kept in inventory (запас), that order processing (обработка заказов) be very fast, and that the parts be sent by airfreight (авиафрахт). Obviously, supplying (обеспечение) this service level will affect (влиять на) the total cost of the PD system. But it may also beat (побить) competitors who don’t provide this service level.

7.5.1 Comment on the aspects of customer service

7.5.2 Write a short summary of the three texts of the unit. Present your report on PD to your fellow-student and then to the whole group

7.5.3 Check if you remember the active vocabulary of the unit. Choose the Russian equivalents for the English ones:

1 utility; 2 physical distribution; 3 level; 4 storing; 5 trade-off; 6 demand; 7 warehouse; 8 order; 9 repair parts; 10 channel; 11 value; 12 costs; 13 freight movement; 14 to match; 15 invisible.

1 хранение; 2 спрос; 3 заказ; 4 канал; 5 стоимость; 6 затраты; 7 соответствовать; 8 компромисс; 9 товародвижение; 10 запасные части; 11 цель; 12 экономия; 13 полезность; 14 массовое производство; 15 регулировать; 16 склад; 17 конкурент; 18 уровень; 19 невидимый; 20 перевозка груза.

Unit

The Problem Area of the Unit: Grammar:

What is Promotion? Verb + preposition

Phrasal verbs