The Cost

In exchange for obtaining the right to use the franchisor's name and its assistance, you may pay some or all of the following fees.

· initial franchise fee and other expenses.

· continuing royalty payments.

· advertising fees.

1. So even if the franchisor fails to provide promised support services, you still may have to pay royalties for the duration of your franchise agreement.

2. You may have to pay into an advertising fund.

3. You also may be required to pay a "grand opening" fee to the franchisor to promote your new outlet.

4. You may also incur significant costs to rent, build, and equip an outlet and to purchase initial inventory.

5. Other costs include operating licenses and insurance.

6. Some portion of the advertising fees may go for national advertising or to attract new franchise owners, but not to target your particular outlet.

7. You often must pay royalties even if your outlet has not earned significant income during that time.

8. Your initial franchise fee, which may be non-refundable, may cost several thousand to several hundred thousand dollars.

9. In addition, royalties usually are paid for the right to use the franchisor's name.

10. You may have to pay the franchisor royalties based on a percentage of your weekly or monthly gross income.