The example of promotion of towels according to 3 M rule

So the only time TV and national papers are the right medium is when the message is aimed at the general public, to get them to buy the product from their local store On the other hand, going to catering exhibitions is an excellent way of reaching a high percentage of professional buyers in that segment.

Questions to UNIT 15

1. What is the main idea of three M rule?

2. What types of media can be used for different customers? What message should be presented in certain case?

3. What is the connection between market and message?

4. What is medium?

Activity. Choose one of two of the offered product and work out possible market segments for them: towels, push-up bra, paint, toilet paper, wall-papers. List them in a table, then try to decide what each segment wants (the message) and how you would promote the products to each segment (which media).

Змістовний модуль 3 Business objectives

Змістовний модуль 4 Managing the operations, development.