III Make up a plan of the text

IV Translate the paragraphs in italics in a written form.

V Render the text in brief in a written form.

VI Work in pairs. Discuss the questions.

1. How did the war influence fashion?

2. What was the dress code at the theatre?

3. What were women doing during that time?

4. Military style was reflected in fashion, wasn’t it?

5. How did “dress for all occasions” look like?

6. What was the so-called war crinoline like?

7. Many new fashion houses appeared during the war, didn’t they?

8. What was more popular: dress or pants?

9. What was necessary for fashion industry?

VII Practise reading the dialogue with your partner.

1)

A. You work for AdCam, a famous advertising agency based in the U.K. Could you give me ideas for the following advertising campaigns?

B. Firstly, I’d like to speak about a chain of fashion boutiques. The boutiques are located in the central part of the city, they specialize in designer clothes.

A. Will they offer a wide range of Ukrainian brands?

B. Sure, our goal is to improve sales and attract new customers. But the main point I’ll be talking about is a new chain of clothes shops for people with low income. The shops are located in residential areas.

A. And what do you know about a new packaging material?

B. The material is eco-friendly. It is a bit more expensive than polyethylene.

A. What is it made of?

B. It is made of a mixture of cotton, acrylic and polyester.

A. Fine, thank you very much for your attention and your time.

B. Please, don’t worry! Everything will be all right.