Особенности национальной культуры при отборе персонала. Особенности рекламы о вакансиях в разных культурах

Executive positions are not advertised in the same way in different countries.

UK:

- Considers salary an essential piece of info

- Job ads contain not only info about salary, but about other material incentives (car, fringe benefits)

- Such info usually indicates the importance of the job and responsibility

- Managers are selected not for intelligence or knowledge, but for personal social and leadership skills

- Main personal qualities required – energy, communication, motivation

- The tone of job ads is very racy (напористый)

France:

- Vague about salary and other material incentives, but precise about qualifications

- The importance of the job and responsibility is given by the level of experience and education demanded (so that the salary may be correspondingly assumed)

- Usually demand a degree in particular field and sometimes even a list of institutions (grands ecoles)

- Managers are mostly selected for their general intelligence

- Main personal qualities required are intellectual – analytical aptitude and independence

- The tone of job ads is calm and boring, aimed to give info about the job

Germany:

- Vague about salary and other material incentives, but precise about qualifications

- The importance of the job and responsibility is given by the level of experience and education demanded (so that the salary may be correspondingly assumed)

- Usually demand a “degree in”, not simply “degree”

- Managers are mostly selected for their expert knowledge in particular field

- Main personal qualities required – achievement (less personality-driven), sound knowledge, experience, competence in their particular field

- The tone of job ads is calm and boring, aimed to give info about the job