VIII. Make an outline of the text consisting of 5-8 sentences

IX. Retell the text according to its outline.

VIII. Advertising

I. Go through the following vocabulary notes to avoid difficulties in understanding and find these words in the text.

mastery	мастерство	engage	нанимать, быть занятым
promote	способствовать продвижению товаров	inferior	низкого качества
at a discount	со скидкой	distribution	раздача, распределение
free of charge	бесплатный	advertisement	реклама
sample	образец	enclose	прилагать, вкладывать
mail	посылать почтой	commercials	рекламные передачи
trap	ловушкa	persistent	настойчивый
pool	объединять капиталы	gullible	легковерный

II. Match the words in the left column with the definitions in the right column.

1. advertising 2. discount 3. distribution 4. credit 5. commercials

a) the process of physically satisfying the demand for goods and services; b) a commercially sponsored advertisement on radio or television; c) the promotion of goods or services for sale through impersonal media, such as radio or television; d) the practice of permitting a buyer to receive goods or services before payment; e) a deduction from the full amount of a price.