Expert Power

A person who possesses expertise that is highly valued has expert power. Experts have power even when their rank is low. An individual may possess expertise on technical, administrative, or personal matters. The more difficult it is to replace the expert; the greater is the degree of expert power that he or she possesses. Expert power is sometimes referred to as information power and is often a personal characteristic.

For example: A secretary who has a relatively low-level organisational position may have high expert power because he or she knows the details of operating the business - where everything is or how to handle difficult situations.

According to Lewicki et al. (1985:249), men and nations will act rationally when all other possibilities have been exhausted. Within the context of negotiation, expert power is the most common form of power in use. Expert power refers to the persuasive, influential nature of the information itself. It refers to the accumulation and presentation of information that will change the other's point of view on an issue.

Lewicki et al. (1985:251) are of the opinion that expert power is a special form of information power. Information power can be used by anyone who has studied and prepared his position for negotiation. Expert power, according to this author, is accorded to those who are seen as having mastered and organized a great wealth of information.

Lewicki et al. are of the opinion that there are methods by which a negotiator can establish him or herself as an expert in the eyes of the other party:

· By citing facts and figures.

· By 'name dropping'.

· By citing examples of detailed experiences gained in well-known institutions.

· By being known through the press or through other people, or through writing articles in well-known journals (by being visible).

Presentation of information

Within the context of negotiation, information power is at the heart of expert power. Even in the simplest negotiation, the way that information is presented could make a large impact on the outcome. In the light of this it can be seen that visual aids like charts, graphs and good statistics have a substantial impact on a negotiation. Market research on other prices in the area, on consumer's opinions and on financial position and the interest of suppliers is important information to gather when preparing oneself. Care should be taken that this information is trustworthy, since if it is proved to be untrue this could damage the trust built through negotiation in a serious way.

Information power is often used in a distributive way so that information is manipulated to control the options open to the other party. For example, the other's choice of behaviour is influenced by sending him positive information about the option we want him to choose, or by concealing information about an option we don't want him to choose.

In some cases experts are brought into negotiations since people are less likely to argue with a perceived expert in the area of his expertise. To really take on the challenge, the non-expert would probably have to consult with another expert, which is costly, time consuming and somewhat risky. The lack of confidence of the non-expert is often quite visible in his body language, posture and manner speaking.