Pre-Text Exercises. 10.1.1 Memorize the following words and word-groups from the texts of the

10.1.1 Memorize the following words and word-groups from the texts of the

unit:

feedback bottom line sales analysis detailed breakdown	- обратная связь - предельный уровень - анализ продаж - пoдробная разбивка
	sales records executive to keep in touch with assumptions performance analysis exception figure purpose solution employee unbiassed to avoid bias marketing audit outsider	- торговый учет - руководитель; администратор - держать в курсе чего-либо - ориентировочные расчеты - анализ показателей - исключение - цифра - цель - решение - служащий - беспристрастный - избегать необъективность - ревизия маркетинга - постороннее лицо; внешний консультант

10.1.2 Read and translate the following words without using a dictionary:

- control; - detail; - analysis; - informative; - routine; - graph; - outsider; - crisis;

- systematic; - review; - procedure; - audit; - satellite; - transmission; - portable.

10.1.3 Choose the nouns in the following list of the words:

profitable; manager; especially; process; exception; solution; potential; department; variation; properly; performance; quality; employee; competitor; creative.

10.1.4 Give the initial forms the following words are derived from

Model: expected – derived from “to expect”

- costing; - detailed; - trends; - performance;	- systematic; - unbiassed; - employees; - controller;
- properly; - profitable;	- developing; - done.

10.1.5 Translate the following word-groups into Russian:

- in detail; detailed data; a detailed breakdown; a detailed breakdown of a company’s sales records; a detailed look.

- sales; products’ sales; sales analysis; routine sales analysis; in simple sales analysis; sales records; a sales manager.

- comparison; managers make comparisons; they might compare one territory against another; the figures aren’t compared against standards.

- to implement; to implement the policies; to implement properly; the plans that are being implemented properly; implementation.

10.1.6 Complete the sentence according to the model. Pay attention to the form of the verb in “if-clauses”

Model: The control would be more effective, if the firm used new approach-