Assignments. 8.3.1 Pick out all the marketing terms from the text

8.3.1 Pick out all the marketing terms from the text

8.3.2 Find English equivalents for the following Russian ones. Translate the

sentences with these phrases into Russian:

- работа управляющего маркетингом по стимулированию сбыта; (1)

- прямая связь между; (2)

- потенциальные покупатели; (3)

- презентация идей; (3)

- может быть нацелено на. (4)

8.3.3 Arrange the following sentences in their proper sequence in order to obtain a paragraph on Personal selling:

1. Personal selling can be very expensive.

2. Personal selling involves direct communication between sellers and potential

customers.

3. But sometimes the communication is over the telephone.

4. Often this personal effort has to be blended with mass selling and sales promotion.

5. Personal selling is usually face-to-face.

8.3.4 Multiple choice questions:

What is promotion?

a) protecting the product.

b) having the product available where the customer wants it.

c) communicating information between seller and potential buyer about the Product.

What does promotion include?

a) personal selling; mass selling, and wholesaling.

b) personal selling; mass selling, and sales promotion.

c) personal selling, retailing, and sales promotion.

What is mass selling?

a) communicating with retailers and wholesalers.

b) communicating over the telephone.

c) communicating with large numbers of potential customers at the same time.

What is the main paid form of mass selling?

a) face-to-face.

b) PR.

c) advertising.

8.3.5 There are 4 paragraphs in the text. List the items in the order in which

they come in the text. Which one do you think is extra? Write the correct items in the boxes:

Mass selling

Public Relations

Promotion

Sales Promotion

Personal selling

8.3.6 Complete the following sentences. Consult the text if necessary:

Promotion is communicating information between …

It can be directed to five …

Promotion includes personal …

Personal selling involves direct …

It can be face-to-face, but sometimes …

Mass selling is communicating with large …

It has two forms: advertising and …

Sales promotion stimulates interest …

Examples include coupons …

8.3.7 a) Study Exhibit 12 which illustrates promotion

Promotion