Task 8. Answer the following questions. 1. What has the first aim of most tourist promotion been in the last few years?

1. What has the first aim of most tourist promotion been in the last few years?

2. What is the second purpose of tourist promotion?

3. In what way is the effort by unions to obtain more fringe benefits for workers significant to the tourist industry?

4. What is the third aim of recent tourist promotion?

5. What has been done to spread tourism more evenly during the year?

6. What kinds of organizations are involved in tourist promotion?

7. What is publicity considered to be?

8. What are some types of publicity in tourist promotion?

9. How do professional travel writers provide publicity for tourism?

10. What are another kinds of tourist-connected public relations?

11. Where is most tourist advertising directed to?

12. What kind of market does television reach?

13. What kind of advertising is television used for?

14. Why does radio serve a more limited audience?

15. What kind of promotion and advertising are carried by the newspapers?

16. To what kind of market is most magazine advertising for tourism directed?

17. What kinds of brochures are used in travel advertising?

18. How are brochures and throwaways distributed?

19. Why does much of the advertising of transportation companies f stress destination now?

20. What effective form of tourist promotion cannot be controlled by the industry?

21. What does word of mouth guarantee concerning the tourist industry?