Critical thinking

A) Analyzing cause and effect

1) Think about the most recent product you bought. Describe the marketing mix in connection with that product.

2) List some examples of situations in which people buy things that they don’t really want or that they are not really good for them. Why do you think they do so?

3) Work in pairs. You have bought some goods that you really did not want or you thought were not good for you. Discuss: Why did you buy them? Who (what) is to blame for this purchase?

B) Analysing data

Find any current marketing research and write a page report on its results.

C) Challenge

Group work. You are the marketing manager of a company which manufactures some product. Your task is to design a questionnaire to find out what ideas consumers have for a new product. Your questionnaire should not take more than three minutes to answer and should include wh-questions, yes/no questions and statement questions. Keeping in mind that survey research involves gathering primary data by asking people questions about their knowledge, attitude, preferences, and buying behavior you should:

1) choose group of customers your questions will be aimed at;

2) design a questionnaire;

3) try your questionnaire on the other members of your class.

Case