Describing trends

Read the text and describe the trends given below.

Users Report Dissatisfaction with CPA Offers: Mobile Offers are the Biggest Offender

Our survey asked users to rate their experiences with three different kinds of CPA offers: free, paid and mobile. The survey defined each type of offer for the user to make the distinctions clear. Offers are CPA advertisement that users complete in exchange for in-game virtual currency. Free offers require no form of payment, but do require users to submit personal/contact information while mobile offers require a user to submit their mobile phone number and agree to a subscription fee. Paid offers require a user to purchase something with a credit card in exchange for more in-game currency.

Nearly 90% of users we surveyed were either unhappy or neutral when it came to mobile advertising offers. Only 10.84% of users research surveyed responded positively to mobile offers (marking “satisfied” or “very satisfied”).

Comparing this with the data we collected on free and paid offers, it’s clear that users do not like mobile offers. These mobile offers are the type of offers Arrington referred to at the Virtual Goods Summit Friday as deceptive.

57.85% of users responded positively to free offers, marking “satisfied” or “very satisfied”, while 41.33% of users reported some degree of satisfaction with paid non-mobile offers such as Netflix and DirecTV.

Nearly 4 out of 5 (79.11%) users surveyed indicated they have never completed an advertising offer that required any form of payment for more in-game currency.