Promotion. 1. The aim of promotion is to interest in the product

1. The aim of promotion is to interest …in the product. Initially the customer must make enquiries about the…. When they decide to buy, they place an …. At a … … companies are trying to win as many orders as possible. Before the client … an order he wants to know many things about delivery, spare parts, after … service.

service, places, Trade Fair, order, customer

2. Another way of … a new product is to place an… in a newspaper or magazine. Advertisements are also called adverts or … for short. A plan to do a lot of promotion … is called advertising campaign. Starting an advertising … is known as launching a product.

campaign, events, ads, promoting, advertisement

Exercise 11. Make the presentation of the company research activity.

Exercise 12. Write a letter to your friend who is collecting information about the competitors; tell him what kind of market research methods it is necessary to use.

Exercise 13. Read part of the contract and write your own one. Remember:

Every contract should contain several obligatory parts, such as subject of the contract, price and total value of the contract, time of delivery, terms of payment, packing, marking, insurance, and sanctions.

Some other part, such as force majeure, can be included.

Legal addresses of the parties must be given in the contract.