Changes

1. Changes are constantly taking place in any society. First of all, there are… changes that are emigration, immigration, movements in birth and death. Such population … calls for changes in allocation of resources to different industries.

A rapidly increasing population has a large proportion of younger…. That is why; there is increasing demand for … consumed by young people. These are nursery schools, schools, schoolteachers and other …for the youth.

things, commodities, people, changes, population

2. Political changes influence the changes greatly both at home and abroad. Changes in the …of taxation and distribution of government … are important instruments of government policy. If the industries are nationalized, the government can directly influence the allocation of …. External political changes are also important if the country is dependent upon the … markets. So, political changes … all sectors of economy.

export, resources, spending, structure, influence

Exercise 11. Make the presentation of the company internal marketing audit for a group of trainees. Use the stages of the presentation from Unit 1.

Exercise 12. Write the draft of the presentation about the importance of the external company marketing audit to your trainees.

Exercise13. Read the SWOT – analysis for the company, and write your own one. Remember, that S – stands for strengths, W – stands for weaknesses, O – stands for opportunities, t – stands for threats.

SWOT–analysis for the Path Supermarket

Strengths:

1. Good location of the Supermarket.

2. In – house manufacturing.

3. Well – developed system of motivation.

4. Good image of the company on the local market.

5. The opportunity to get loans from the bank.

Weaknesses:

1. Staff with low qualification.

2. High requirements to the work of personnel and middle level of salary on the city market.

3. High staff turnover.

4. Poor production and delivery technologies.

5. Poor planning system.