Pricing

Before the company can quote a price for goods, they must take into account all their costs: the production …, shipping, insurance etc. The total of all these … is called the overall cost. The costing is usually done before a model is produced, so the company must calculate their … costs in advance. From these figures they can … the cost of each model (the unit …).

costs, overall, costs, price, calculate

The company also takes into … their profit. It will usually allow a …margin of at least 10%. So, calculating a price, the company must build into the price their overall … and profit…. Good price can help the company sell the product ….

margin, profit, consideration, costs, successfully

Exercise 11. Make the presentation on the importance of creating value for the customers using the information of the text. Use the stages of the presentation from Unit 1.

Exercise 12. Write a letter to your trainee who is preparing the report about the importance of creating value for the customers.

Exercise13. Read the agenda and minutes (протокол) of the board meeting and write your own one. Remember:

The agenda must include the name of the company, the participants, the place, the time and the date of the meeting.

The minutes must provide information on the name of the company, place, date, time, the participants to be present, information about people being absent, the contents of the discussion and any other business. Signatures of the chairman and the secretary must be given.