Module 1

UNIT 1 My Future Profession ……………………………………………………4

Grammar:

v The Article.

v The Noun: Plural Form, Possessive Case.

UNIT 2 From the History of Marketing………………………………………….10

Grammar:

v The Adjective: Degrees of Comparison. The Adverb.

v Types of Questions.

UNIT 3 Marketing…………………………………………………………………16

Grammar:

v The Present Indefinite Tense.

v Classes of Pronouns (Personal Pronouns, Reflexive Pronouns, Possessive Pronouns).

MODULE CONTROL 1 Units 1 -3…………………………………………….23

Module 2

UNIT 4 Market ……………………………………………………………………25

Grammar:

v The Past Indefinite Tense.

v Numerals.

UNIT 5 Market Segmentation……………………………………………………..32

Grammar:

v The Future Indefinite Tense.

v The use of tenses in subordinate clauses of time and condition.

UNIT 6 Marketing Principles ……………………………………………………40

Grammar:

v Indefinite Tenses: Passive Voice.

v Classes of Pronouns (Indefinite Pronouns, Demonstrative Pronouns, Quantitative Pronouns).

MODULE CONTROL 2 Units 4 -6………………………………………………46

Module 3

UNIT 7 Functions of Marketing…………………………………………………49

Grammar:

v The Present Continuous Tense.

v The Structure to be going to do smth.

v Classes of Pronouns (Interrogative Pronouns, Negative Pronouns).

UNIT 8 Marketing Mix……………………………………………………………56

Grammar:

v The Past Continuous Tense. The Future Continuous Tense.

v Continuous Tenses: Passive Voice

MODULE CONTROL 3 Units 7 -8………………………………………...64

Module 4

UNIT 9 Product and Brands ……………………………………………………….66

Grammar:

v The Present Perfect Tense.

UNIT 10 Branding………………………………………………………………….72

Grammar:

v The Past Perfect Tense.

MODULE CONTROL 4 Units 9 -10………………………………………….81

Module 5