| 1.
| to advertise
| A
| A person who is in charge of a firm’s campaign to make itself known to the public
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| 2.
| advertisements
| B
| Everything which concerns the contact a firm makes with the general public or with individuals who may promote their business in some way
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| 3.
| advertising manager
| C
| Someone who applies for something, usually a job
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| 4.
| advertising campaign
| D
| A person in an advertising agency who looks after the affairs of one particular firm or client (called an account)
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| 5.
| public relations
| E
| To make known the goods or services you provide
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| 6.
| applicant
| F
| Someone whose job is to invent or visualise an idea for a good advertisement
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| 7.
| short list
| G
| When offering a new job, most firms select from the total number of applicants a small number who they think have the best qualifications on paper. Their names are put on a short list and they are subsequently interviewed.
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| 8.
| layout
| H
| The publicity material
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| 9.
| visualiser
| I
| When anything is to be printed it is customary for the printer to prepare a specimen copy first so that his client may examine it for possible errors. This copy is called a proof.
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| 10.
| an account executive
| J
| The whole plan of advertising for a particular product, usually planned a year in advance
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| 11.
| to check proofs
| K
| The arrangement of material in an advertisement, i.e. where the photograph, or drawing, is put in relation to the words or copy
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