XIV. Work in pairs of two or three and talk about marketing

a) You would like to set up a small business enterprise; discuss its trend with you co-partner.

b) You are the manager of a food producing enterprise; discuss the demands for your new product with your dealer.

c) Discuss with your advertising manager the effective means of promotion of your product which is not in great demand.

d) Discuss with one or some of your customers why it is difficult to sell durable consumer goods.

e) Being a manager of the firm you are discussing with your department managers the marketing strategy of your firm in order to increase the production and selling your goods.

CHAPTER 3. TYPES OF ENTERPRISES

SECTION 1. CONCEPT OF SMALL BUSINESS

KEY VOCABULARY

I. Remember the correct pronunciation of the following words

Entrepreneur[`əntrəprə'nə:]

substantial [səb'stæn∫əl]

initiate [ɪ'nɪ∫ɪeɪt]

environment [ɪn'vaɪərənmənt]

criteria [kraɪ'tɪərɪə]

criterion [kraɪ'tɪərɪən]

eligible ['elɪdʒəbl]

trait [treɪ]

II. Learn the following English terms and words and their Russian equivalents

corner stone – краеугольный камень

entrepreneurship – предпринимательство

entrepreneur – предприниматель

employment opportunities – возможности занятости

to initiate – начинать

to derive profit – извлекать прибыль

environment – окружение, окружающая среда

to run business – управлять бизнесом

criterion – критерий, показатель