Unit VI

Technical means of communication

Lesson 1. Telephoning skills……………………………………………………………….91

Lesson 2. Making telephone calls………………………………………………………….96

Lesson 3. Telephone arrangements………………………………………………………….102

Lesson 4. Multilingual Internet……………………………………………………………...106

Lesson 5. E-mail………………………………………………………………………….....112

Unit VII

Companies

Lesson 1. Types of companies……………………………………………………………….118

Lesson 2. Business organization forms………………………………………………………122

Lesson 3. Company portfolio…………………………………………………………………126

Lesson 4. Competition of companies…………………………………………………………131

Lesson 5. Project-presentation………………………………………………………………..137

Unit VIII

Management styles

Lesson 1. Manager’s role…………………………………………………………………….138

Lesson 2. Style of behaviour…………………………………………………………………141

Lesson 3. Men vs. women……………………………………………………………………144

Lesson 4. Culture and style of management………………………………………………….147

Lesson 5. Leadership…………………………………………………………………………149

Unit IX

Business ethics

Lesson 1. Business cards……………………………………………………………………..155

Lesson 2. Glass ceiling……………………………………………………………………….156

Lesson 3. Discrimination……………………………………………………………………..157

Lesson 4. Product tampering…………………………………………………………………158

Lesson 5. Flowers in Business………………………………………………………………..159

Unit X

Negotiating skills

Lesson 1. Presenting…………………………………………………………………………..160

Lesson 2.Presentation Tips……………………………………………………………………163

Lesson 3.Negotiating………………………………………………………………………….165

Lesson 4. The Language of Negotiations……………………………………………………..168

Unit XI

Advertising

Lesson 1.Advertisement Ideas…………………………………………………………………172

Lesson 2.Advertizing Teqniques………………………………………………………………176

Lesson 3. Advertizing Tips……………………………………………………………………178

Lesson 4. Ways of Advertizing………………………………………………………………..181

Lesson 5. Analyzing Advertisement…………………………………………………………..184

Unit XII

Business Correspondence

Lesson 1. Business Letter Writing……………………………………………………………..186

Lesson 2. Making a deal……………………………………………………………………….191

Supplementary texts ………………………………………………………………………….197

Word list ………………………………………………………………………………………215

INTRODUCTORY LESSON

What is Business English?