Consumer, buyer, customer, client, clientele, purchaser

1. A person who buys something (a formal word).

2. The people, especially rich people, who regularly use a shop or restaurant or the services of a professional person.

3. Someone who buys goods from a particular shop, restaurant, or company.

4. Someone who is buying something expensive such as a house, company,, or painting, usually from another person.

5. Someone who pays for services or advice from a professional person or organization.

6. A person who buys and uses goods and services.

Ex. 4. Open the brackets.

Key marketing decisions (to be) made within limits (to set) by the organization. The strategic management process (to involve) the steps (to take) at an organization's corporate and divisional levels (to develop) long-run master approaches for survival and growth. In contrast, the strategic marketing process (to involve) the steps (to take) at the product and market levels (to allocate) marketing resources to viable marketing positions and programs.

Focusing the Business with the three Cs business theorists (to point out) that three Cs — customers, competitors, and the company itself— (to interrelate) (to establish) the basic character of an organization's business. An organization's busi­ness (mission) (to be) a statement about the type of customer it (to wish) (to serve), the specific needs of these customers, and the means or technology by which it (to serve) these needs. This definition (to affect) the company's growth prospects by establishing guidelines for selecting opportunities in light of customer needs, competitors' actions, the organization's resources, and changes in environmental factors.

Read the text once again and explain, in your own words, what stands behind the three Cs.

Ex. 5. Translate into Ukrainian in written form.